what3words

what3words is a really simple way to talk about location. They have assigned each 3m square in the world a unique 3 word address. I worked alongside two designers at Ustwo during a 4 week discovery. I then went on to design the first iteration of the product for both iOS and Android.

The team:
1 Product Designer
2 Engineers
1 Product Owner

How did I have impact?

#1: Working closely with product to define the roadmap
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#2: Using storytelling to simplify education around the product

#3: Designing for complex scenarios around offline mode and localisation

What was the result?

It's being used every day, globally
Companies such as Lonely Planet, Cabify, The AA and The UK Police Force are leveraging the product to help both operations and their customers.
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It was the 'App of the Day' on the Apple App Store
Check out Apple's story on it here

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I'd like to note that I was involved right at the start of this journey. Lots of amazing work has been done by their internal design team since then, which of course, I can't take any credit for.

A special shout out to:
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Will Henderson
Juan Real
Chris Maslin
The whole team over at What3words HQ

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