It's being used every day, globally
Companies such as Lonely Planet, Cabify, The AA and The UK Police Force are leveraging the product to help both operations and their customers.
It was the 'App of the Day' on the Apple App Store
Check out Apple's story on it here
I'd like to note that I was involved right at the start of this journey. Lots of amazing work has been done by their internal design team since then, which of course, I can't take any credit for.